J. Koehler, Divided Back, Herald Square, New York, 1908

This divided back postcard, published by J. Koehler, features a vibrant scene of Herald Square in New York City, capturing the bustling energy of early 20th-century urban life. The image showcases a busy intersection with streetcars, horse-drawn carriages, and pedestrians, set against the backdrop of iconic buildings and an American flag waving proudly. The postcard is postmarked from Mount Vernon, South Dakota, dated August 26, 1908, and addressed to Miss Bertha Neugebauer in Parkston, S. Dak. The back of the card reads: "Hope you had an easy trip. Write soon. E.L.B."

The postcard is in good condition, with some minor wear typical of its age. The stamp is a one-cent green Franklin, common for the period, adding to its historical authenticity. This postcard documents the dynamic urban development of New York City during the early 1900s, a time of significant growth and modernization. Surviving examples like this provide valuable insights into the transportation and social customs of the era, serving as a tangible record of the past.