Whitney Made, Divided Back, Easter Lily, Moricon WI, 1913

This divided back postcard, published by Whitney Made of Worcester, Massachusetts, features a beautifully illustrated Easter lily with the greeting 'Glad Easter Morn.' The design is framed by delicate floral motifs, capturing the essence of early 20th-century holiday cards. The postcard is postmarked from Moricon, Wisconsin, dated April 18, 1913, and bears a green one-cent U.S. postage stamp featuring George Washington.

The back of the card reads: 'Dear Bertha, How are you? We are all feeling pretty good now with lots of work. I suppose it is the same there with you folks. Well now don’t work too hard. Wishing you all your finest Easter for we must get rest. From Eva J.' This message reflects the personal and familial connections maintained through postcard exchanges during this era.

This postcard documents early 20th-century communication and social customs surrounding Easter celebrations. The Whitney Made brand is significant for its role in popularizing holiday postcards. Surviving examples provide valuable records of personal correspondence and cultural expressions from this period.